How to write BBA and MBA Internship report? by Sheikh Nayeem

Hi,
  Today we are going to guide you on
   1. How to write BBA and MBA Internship reports?
  2. Give a copy of My MBA report for your ease in guidance.
  3 . Give a copy of My MBA presentation slide for your ease in Viva.

The very first thing you need to understand is that whenever you are going to write a report based on your Internship, do these things
 a. Select a topic that is of your interest
b. Do research about the topic from books and other sources
c. Think about will you be able to let the report go in flow and will be able to end it up nicely or not
d. Do lots of drafting , rough writings , idea generations, take suggestions etc from people you know


Your reports should be composed of similar chapters, Your chapters can vary as need of  your topic:


1. Cover and Title page      , to download eg. of cover and title page
                                                                         click on http://shrinkearn.com/X3mV
2. Table of Contents           , to download  eg. table 1 click on  http://shrinkearn.com/mP75
                                             to download eg. table 2   click on   http://shrinkearn.com/THuX
3. Acknowledgement
4. Executive Summary
5. Chapter names
                                        to download all eg. 3-5 , click on http://shrinkearn.com/SCJM

6. Letter of Submission         , to download eg. , click on http://shrinkearn.com/4Dt


7. Main part details as per chapter names shown in  no. 5
8. Conclusion and Recommendations
 9.Limitations
10. Sources
                      to download eg. 7 - 10, click on  http://shrinkearn.com/glE



Example of presentation slide on this report , to download eg. click on http://shrinkearn.com/2V5




1. Cover and Title page  ,  to download eg.  click on http://shrinkearn.com/X3mV

Eg.
        

                    

                    

(This internship report is prepared for the partial fulfillment of the Degree of Master of Business Administration with a major in Marketing)

 Prepared by

                                  Name: Md. Nemuddin

  Matric No.:  

Program: MBA (Marketing)

                                           Semester: Summer 2012

                          

          Internship Duration: 7^th October, 2012 to 8^th December, 2012

                             Submission Date: 15^th December, 2012

 

Department of Business Administration

Faculty of Business Studies

International Islamic University Chittagong

    

                                

  Prepared by

                                Name: Md. Nemuddin

                                      Matric No.:  

                               Program: MBA (Marketing)

                                     Semester: Summer 2012

                                        

                                     Supervised By:

Md. Masrurul Mowla

Assistant Professor

Department of Business Administration

International Islamic University Chittagong

Internship Duration: 7^th October, 2012 to 8^th December, 2012

                                Submission Date: 15^th December, 2012                         

__________________________

Signature of Supervisor  

 

Department of Business Administration

Faculty of Business Studies

International Islamic University Chittagong

2. Table of Contents   , to download eg. of  table 1 click .  http://shrinkearn.com/mP75
                                             to download  eg. of table 2   click on   http://shrinkearn.com/THuX

eg.

Chapter	Table of Contents	Page No
Chapter-1	Background of the Study
1.1	Introduction	1
1.2	Objectives of the Study	2
1.3	Methodology of the Study	3-4
1.4	Scope of the Study	5
1.5	Limitations of the Study	6
Chapter-2	The KEARI Limited
2.1	The  KEARI Limited	8
2.2	The Company at a Glance	9-10
2.3	Management Hierarchy	11
2.4	Competitors & Future Prospects	12
2.5	Main Allies Organizations of KEARI Limited	13-14
2.6	National & International Image of Real Estate	15-16

Chapter-3	Marketing Mix of KEARI Ltd.	Page no.
3.	Introduction to Marketing Mix	18
3.A	Product	19
3.A1	Product offerings of KEARI ltd.	20
3.A2	Key Apartment Accessories	20
3.A3	Features of Offerings	21
3.A4	Ongoing Projects of KEARI Ltd.	22
3.A5	Completed Projects of KEARRI Ltd.	23
3.A6	Clients of Real Estate Property	24
3.B	Price	25
3.B1	Pricing strategies of KEARI Ltd.	26
3.B2	Prices of KEARI products	27
3.C	Place	28
3.C1	Project location of  KEARI Ltd.	29
3.D	Promotion	30
3.D1	Promotional activities of KEARI Ltd.	31-37
3.E	Competitive Analysis of KEARI Ltd.	38-40
3.F	SWOT Analysis of KEARI Ltd.	41-42
Chapter-4	Findings, Recommendations & Conclusion
	Findings	44-45
	Recommendations	46
	Conclusion	47
	References and Bibliography	48

3. Acknowledgement
4. Executive Summary
5. Chapter names
                                to download eg. all 3-5 , click on  http://shrinkearn.com/SCJM

eg.                        

                

 ACKNOWLEDGEMENT

                   With all the praises to Allah (SWA), I am much delighted to submit this report after completion of two months Internship in KEARI Limited. “A Study on Marketing Mix of KEARI Limited in the Real Estate Business” is the topic of this internship report. For the preparation of report, I have taken helps from different books, reports, brochures, internet, articles, websites etc. Moreover Corporate Executives and different concerned Professionals also helped me a lot whenever I was in need.

     I would like to extend my deepest gratitude and heartfelt thanks to my honorable supervisor Mr. Md. Masrurul Mowla, Assistant Professor, Department of Business Administration, IIUC for his positive supports, sincere cooperation and suggestive guidelines during the entire Internship phase.

        I would like to thank Mr. Yousuf Meah, Assistant Director, Department of Business Administration, IIUC for helping me to get a internship placement in KEARI Limited.

        Thanks to Mr. Syed Saifur Rahman, Assistant Manager, Sales & Marketing, KEARI Limited for ensuring my internship placement in Sales & Marketing Department and helping me to conduct Internship and report writing under his direct supervision. I am also grateful for his very unparallel efforts and helps, teaching me marketing and Promotional tactics and giving access to the most important data for my Internship report. 

 I must say my dear colleague Mr. Nasim Miya proved as great support and help for me. His contributions and helps are worth appreciations.

Lastly, Thanks to all related persons helping me and to all my well wishers.

Executive Summary

               This Internship study was done for the partial fulfillment of MBA program from IIUC. For this very requirement I got placement in KEARI Limited for two months Internship.

            This internship report focuses on studying Marketing Mix of KEARI Limited in Real Estate Business.

            KEARI Limited is a renowned name in the field of construction and real estate, having nationwide operations. The company is in the field of business since 1966 and has a portfolio of projects in both residential and commercial areas of Bangladesh.

           Two sources of data and information have been used widely for preparing this report. Primary sources of data included face to face consultation with clients and company high official, Manager and the Executives. Secondary sources of data included report, Real Estate Directory, database and company publications.

          After Analyzing, I found that the company offers quality and economical buildings. There are basically three major clients - Domestic users, Industrial users and others; Upper income class people comprised 60%, middle income class comprised 24% and other professional comprised 16% among these clients.

          It is to be noted that because of current political condition, there is seen gradual decline in the market demand for KEARI limited products. The main strength of KEARI Ltd. is its economical and quality products.

          Above that, after carefully studying the Marketing Mix of KEARI Limited, the key findings of my report about 4ps are summarized below

KEARI Ltd mainly offers commercial and residential products i.e. shop, business towers, apartment and flats.

Price of the products of KEARI limited is reasonable and economical. The pricing strategy differs because of distance of places from main market area, demand of the land owner, governmental tax etc. The price is mainly affected due to the flexibility of the raw material of the product.

Place is selected taking in account about convenience of the client and public. Market and business areas are main target for their place selection.

Company mainly focuses on textual ads than visual which is a limitation of company I analyzed during my internship period.

             SWOT of the company was analyzed and resulted Company’s strength as Economical price, brand name and goodwill of the company; some weakness as no concentration low budgeted group, no training department; some opportunities as brand can be made stronger, can capture the small budgeted group of people as great opportunity to penetrate market, can increase lines of business & some threats as increment in competitors, political instability were found.

            Thus for solving those problem, the necessary recommendations are given. Some of the main recommendations are to offer product to the middle and lower level of the client, Luxurious products should be offered to make it a strong brand etc. Various price offerings for variety of products can make KEARI a desirable organization for prospective clients. KEARI limited should expand their business in various business cities like COX BAZAR, SHYLLET, COMILLA, FENI etc. KEARI limited should give focus on visual ads like advertisement in TV, magazine frequently. KERAI limited should increase incentives for sales force.        

              Finally on overall accounts, it was concluded that 4ps of KEARI Limited lacks effective combination of product offering types, pricing strategy is good and business areas are to be selected for better place and visual promotional tools to be used.

           The firm will get an overall picture on Marketing Mix (Product, Price, Place and Promotion) of their organization in Chittagong City through this report. I also mentioned some recommendations against those problems of Marketing Mix. Hopefully, these recommendations will prove to KEARI Limited as some assistance while making any decision related to its business.

6. Letter of Submission  , to download , click on http://shrinkearn.com/4Dt

eg.  

  Letter of Transmittal

Date: 15^th Dec, 2012

To

The Honorable Dean

Department of Business Administration

International Islamic University Chittagong

Subject: Submission of Internship Report

Respected Sir,

I, Md. Nemuddin, am having great pleasure to submit the internship Report after completing two months internship from 7^th October, 2012 to 8^th December, 2012; as per the requirement of Master of Business Administration (MBA) program. I delightfully enjoyed privileges of working in Sales & Marketing Department of KEARI Limited as an intern and did focus more on studying Marketing Mix of KEARI Limited in the real estate business, Chittagong Branch.

I have tried my level best to present the report in a standard format from collected information with much sincere and hard effort. I sincerely believe that you will find this study very informative and interesting. I hope that you would kindly accept my internship report.

I will positively accept any suggestion on this report as well as extend my support to clarify any thought on it.

Sincerely yours,

………………………………………..

Md. Nemuddin

Matric No.: R113180

MBA (Major in Marketing)

Department of Business Administration

International Islamic University Chittagong

7. Main part details as per chapter names shown in  no. 5
8. Conclusion and Recommendations
 9.Limitations
10. Sources
 
          To Download these parts eg., click on   http://shrinkearn.com/glE



Example of presentation slide on this report , to download click on  http://shrinkearn.com/2V5

If you want reports on Marchandise, HRM , Retail banking etc , engineering reports etc. you can email me at           sheikh.nayeem5@gmail.com

Thanks 

Guidelines written
      by   Sheikh Nayeem
         MBA in Mktg & Int. Business

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